Indonesia’s inbound tourism continues to grow, with official statistics for Q1 2025 showing a strong start to the year — reinforcing investor confidence in the country’s tourism and real estate sectors.
Key Data: January–March 2025
According to Indonesia’s Central Statistics Agency (BPS), the country welcomed:
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2.7 million foreign tourists in the first three months of 2025
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This represents a 7.83% increase compared to Q1 2024
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Average spending per tourist: $1,277 per trip
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Average length of stay: 10.94 nights
Bali Outpaces the National Recovery
While Indonesia overall has yet to fully recover to pre-pandemic levels — with 2019 remaining the record year at 16.1 million international visitors — Bali stands out as the clear leader in both recovery and growth.
Thanks to its well-developed infrastructure, high-end villa market, and global brand appeal, Bali has already surpassed many of its pre-COVID benchmarks, attracting digital nomads, luxury travelers, and long-stay tourists year-round.
2025 National Target
Indonesia is aiming to attract between 14.6 and 16 million foreign tourists by the end of 2025.
In comparison, 13.9 million tourists visited the country in 2024.
Contrast: Thailand Faces Stagnation
Meanwhile, regional competitor Thailand reported only 0.1% growth in tourist arrivals in Q1 2025 compared to the same period in 2024. The Thai government is reportedly concerned and reviewing strategies to stimulate recovery.
This contrast further emphasizes Indonesia’s competitive advantage in the Southeast Asian travel market — particularly Bali.
What This Means for Investors
This upward trend confirms several key points for real estate and hospitality investors:
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Bali remains the top-performing market in Indonesia
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Demand for short-term rentals, legal villas, and serviced apartments is high
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International visitor growth fuels year-round occupancy
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Investors benefit from strong rental yields and capital appreciation
Whether you’re buying off-plan or acquiring a turnkey property, legal compliance and strategic location are essential for long-term profitability.
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